About me
Samantha Jo is the founder of Samantha Jo’s Balm Yard, a Botanica & Apothecary dedicated to
holistic healing, cultural heritage, and self-care. Inspired by her Geechee roots and the wisdom
passed down from her Southern family, Samantha has created a sacred space where ancestral
traditions intersect with modern wellness. Balm Yard features medicinal herbs, spiritual amulets,
handcrafted products, and remedies that nurture mental, spiritual, and emotional well-being.
Samantha also leads workshops and healing circles through Balm Yard, blending ancient
practices like herbalism and meditation with accessible wellness techniques. These gatherings
celebrate cultural heritage and equip participants with tools for everyday healing.
As an advocate for mental and spiritual wellness in marginalized communities, Samantha works
to dismantle stigmas around these practices. She is also the founder of The Oriyam (formerly
The Aura House), a Chicago-based non-profit offering mental health resources and holistic
healing for Black & Brown folk, including cis, trans, and non-binary individuals. The Oriyam
integrates traditional spirituality with mental health practices, providing workshops and webinars
rooted in cultural heritage and ancient wisdom. Samantha Jo’s mission is to make holistic
healing inclusive and affirming while honoring the spiritual and cultural traditions that inspire her
work.
